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Date:
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March 2009
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Client:
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OPSEU (Ontario Public Service Employees Union)
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Challenge:
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Provincial budget underfunding leaves Ontario hospitals with multi-million dollar crisis
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Response:
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Draw public's attention to healthcare crisis; urge them to contact local MPP to stop underfunding
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Media Implemented:
- Targeted television broadcast buy
- Production of 30-second television creative that delivers impactful message
- Purchase of strategically-located transit shelter print ad space featuring creative that mirrors look and feel of TV ad
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